Pier Approach will be one of the first sites to benefit from Bournemouth Council’s Seafront Strategy after planning consent was granted in July this year. The new look Pier Approach will appeal to the high expectations of visitors to the great British seaside.
Councillor Lawrence Williams, Cabinet Member for Tourism, Leisure and Culture said: “The majority of our visitors form their first impressions of the seafront when they enter via the Gardens and Pier Approach so the future presentation of this space is vital if we are to inspire a new generation to visit Bournemouth.
“The demolition of the Waterfront Imax building and the site’s subsequent re-landscaping into an events area were the first steps taken towards achieving our aim of transforming the seafront and building a better Bournemouth. Visitors and residents alike will be delighted by the new features on offer and the exciting family-friendly environment at Pier Approach when the work is complete.”
Visitors to Pier Approach will enjoy water play features and impressive landscaping improvements in keeping with the history and geology of the area. A landmark kiosk will bring seafront and tourism information to a convenient location at the entrance of Pier Approach.
The area will be vibrant and engaging for visitors throughout the day and into the night. Plans for new low energy lighting will encourage visitors to stay longer, and create an inviting atmosphere with colourful displays. The new and improved Pier Approach will also provide an outstanding setting for the wide range of seafront events from the Air Festival to the Wheels and Arts Festivals.
Bournemouth Council is kick-starting seafront investment by funding £4 million for the cost of phase one of the improvement works at Pier Approach. Future phases will follow as funding allows. In the long-term it is anticipated that significant amounts of investment in the seafront will come from external grants as well as private sector investment.
The works will take place from Autumn 2014 until Spring 2015 with The Arts by the Sea Festival and the Bournemouth Marathon Festival running as usual.