Bowlplex gets SEGA Active

Leading ten pin bowling and leisure centre provider, Bowlplex, has announced a major, exclusive deal with amusement and entertainments giant SEGA.

Bowlplex, which has its headquarters in Bournemouth, has teamed up with SEGA Amusements Europe Ltd to launch the brand new SEGA Active Zone experience.

The announcement follows an investment of more than £2 million in state-of-the-art equipment and interactive amusement games across its 18 entertainment centres in the UK, including Branksome and Tower Park, Poole.

SEGA Active Zone features a selection of family favourites with a twist from the Sonic All Stars Collection, such as Sonic Sports Air Hockey and Sonic Sports Basketball which have been designed with recognisable SEGA branding and colours, as well as its iconic Sonic the Hedgehog character, which celebrates its 20th anniversary in 2011.

Tracy Standish, Managing Director of Bowlplex, said: “We’re really excited about the partnership with SEGA. It’s such a prominent brand within the industry and we’re thrilled to be associated with the company on this level. We work hard to push the boundaries of family entertainment and strive to be the first to introduce new concepts and we believe working with SEGA to introduce SEGA Active Zone is testament to that.

“We use the ‘Great Indoors’ tagline to express our commitment to being an all-weather attraction which offers entertainment for people from all walks of life; whether it’s families with young children, young adults, our more senior crowd or businesses who want to host corporate parties or team building events with us. The introduction of SEGA Active Zone adds an extra dimension to what we already offer to them, meaning that visitors can enjoy a great day out, bowling, playing interactive amusement games and having lunch, dinner and drinks at our Branksome or Tower Park centres.”

Justin Burke, General Manager at SEGA, said: “We’ve worked closely with Bowlplex in varying capacities for the past 15 years and the relationship between the two brands has naturally progressed since then.  The new partnership has come at the right time and is a perfect fit for both companies, which are equally committed to being industry leaders, continually introducing new and innovative approaches to family entertainment.

“Active games are very popular at the moment and SEGA Active Zone reflects that. We still offer our legendary video titles but add to that a mix of more active and interactive machines including dance machines, air hockey and basketball to name a few, enabling families and friends to enjoy playing together.”

Families can now experience SEGA Active Zone at Bowlplex in Branksome and Tower Park, Poole. For further details contact Bowlplex Branksome on 01202 765489 or Bowlplex Tower Park on 01202 715907, alternatively visit www.bowlplex.co.uk.