Fiery Dragon impressed with cool bandage

A Dorset and London based business woman came out of the Dragons’ Den last night with an investment for her ‘cool’ product – a special re-useable cooling bandage for sports injuries.

Kay Russell from Dorchester had already started to build a successful business with offices in Dorset and London which recently expanded with distribution into Australia and India.

Launched at the London Marathon in 2007, the unique Pysicool stretchy bandage is a reusable cooling product for the treatment of mainly sports related injuries. It quickly reduces inflammation, swelling and pain. What’s more, it helps speed up the healing process.

After getting through the initial interview for Dragons’ Den, Kay spent three days in a green room on the set, based at Pinewood, waiting to be called to give her presentation, and admitted she was, “Shattered, worn down and on tender hooks before I even got into the room in front of the camera’s and was able to look the famous Dragons in the eye.”

After the usual intense scrutiny in the Den, she successfully landed multi-millionaire Deborah Meadon who pledged £100,000 for a 30% stake of Kay’s company.

Kay says “"I'm so pleased Deborah's offered to invest in Physicool. Not only is she West Country born and bred like me, she knows the leisure industry inside out and would be extremely helpful to my goal of making Physicool a global brand. We also have a sister product, 'Equi-N-icE' for the horse world too, and with Deborah's own love of horses she would make for a perfect partner in our sister company too." 

Kay’s product is a far cry from when strains, pulled ligaments, tendons and bruises were treated by placing a packet of frozen peas on the injury! Physicool should be in every sports bag and on every physiotherapist’s shelves as it doesn’t need a freezer to stay cool, the bandage and its coolant come in sealed vacuum packs which can be resealed and reused. The bandage can be used on ankles, knees, shoulders, backs and wrists, combines cooling with compression and works by drawing heat out by rapid evaporation as opposed to similar products which drive cold in. It’s easy to apply, even one handed, so if you have an accident and no one is on hand to help then you can apply it yourself – its immediate first aid and starts the healing process right away so the sooner it’s applied the better. “

“Deborah Meadon was impressed by Physicool and Equi-N-icE scientific credentials and we are sure that after our BBC television debut households will see the value of our product in their first aid box – everyone should have one,” says Kay.

Physicool’s team of experts spent over two years carrying out extensive research before producing a medical aid which is now being used in a multitude of sports.