At the invitation of owner Darren Burns, Bob Walter MP visited Safercigs’ HQ to hear the company’s concerns about the potential impact of the EU Tobacco Products Directive.
Safercigs was established in 2011 to provide electronic cigarettes, a non-tobacco nicotine-containing product (NCP), to an ever-increasing customer base. Now employing five people, Safercigs’ Darren Burns says the company takes seriously its responsibility to provide effective, top quality alternatives to smoked tobacco, instituting a rigorous testing regime to guarantee quality in all of its products.
This stems from the belief that electronic cigarettes represent the most credible, viable and acceptable alternative to smoked tobacco, and thus help to reduce the incidence of COPD, lung cancer and other smoking related diseases.
Proposals linked to the EU Tobacco Products Directive would allow NCPs (Nicotine Containing Products) with nicotine levels under 2mg to be sold as consumer products, provided they feature an adapted health warning, whilst NCPs that exceed certain levels of nicotine could only be placed on the market if they have been authorised as medicinal products.
Mr Walter said, “It was great to meet the Safercigs team and see how electronic cigarettes can be of real the benefit to those trying to quit smoking. It was interesting to hear their perspective on the EU Commission’s proposals to regulate NCPs and the impact this legislation would have upon potential public health benefits and the success of their business.”