mags4dorset is a trading name of Pulford Publicity Ltd, an independent, family run business providing news and information in Dorset and parts of Hampshire and offering a range of design and print services.

Established in 2003, mags4dorset publishes two, high quality, glossy community magazines: Dorset View, and Viewpoint Magazine. These A4 publications are distributed FREE door-to-door to homes and businesses. Together they reach over 100,000 readers: Dorset View circa 60,000; Viewpoint circa 60,000. The Viewpoint title has been established for nearly 40 years; Dorset View (formerly 4Dorset) is in its 18th year (2020). Both magazines are available to browse online, adding considerably to the readership figures. They have a strong community focus, yet are thoughtfully presented with advertisers’ needs being placed high on the agenda.


Managing director Ben Pulford is qualified in first line management and graphic design and as well as managing the business, he is hands-on with the publications as and when required. Known for working from dawn until dusk, you’ll be hard pressed to find anything Ben doesn’t know about publishing. He is also an executive committee member of Ferndown Chamber of Commerce and sits on the events committee.

Louis Pulford is the design director and oversees the design bureau and website as well as running Brightbox Designs, the web arm of the business. A good listener, he works exceptionally well with clients and his knowledge in all fields of design is outstanding. He is also an artist in his own right and likes skateboarding and sailing.

Janine Pulford is editor of Dorset View and Viewpoint magazines and was a co-founder of the business back in 2002. She is also a director of the company and in her spare time can be found writing novels having published five already.

Her husband Nicholas Pulford is company secretary and joined the business after taking early retirement from a managerial job. His expertise in all things financial is invaluable and being told what to do by your sons is never easy – especially after you’ve been in charge of staff yourself. The love of his life is sailing, which he enjoys locally.

Ben Pulford

Ben Pulford

Managing Director
Louis Pulford

Louis Pulford

Creative Director
Janine Pulford

Janine Pulford

Nicholas Pulford

Nick Pulford

Company Secretary

Between them, the Pulfords have a combined experience in the publishing industry of over 40 years and by fine-tuning their expertise and knowledge, they have created FREE community magazines that turn heads and a reputable design bureau based in Dorset that produces exceptional artwork.

Not only that, Ben and Louis are ‘keeping it in the family’ by following in the footsteps of their internationally recognised grandfather Eric Pulford who was one of the first film poster artists in the UK and used to run an advertising agency in London looking after high powered clients.


Account managers, Mark Beechey and Russell Harness have nearly 30 years experience in the media industry between them and can offer excellent advice on strategies. If you need help to plan, design and maximise your marketing campaign, look no further – they are only a phone call away and their knowledge is extensive.
Russell primarily deals with businesses in Verwood, Wimborne, Poole, Ferndown Industrial Estate and Broadstone, whereas Mark looks after clients in Christchurch, Bournemouth, Ringwood, Fordingbridge and Ferndown.

Mark Beechey

Mark Beechy

Account Manager