A man ran out of Ernest Jones in Old Christchurch Road with a Raymond Weil leather-strapped watch, valued at over £2,000.
He’d walked into the jewellers at around 3pm on Tuesday 7 June and asked one of the staff if he could look at a watch he’d seen in their window display.
The member of staff got the watch and started showing the man its features. After approximately 30 seconds, the suspect took the watch in his right hand and placed it on his left wrist. He then ran out of the store with the watch on his wrist and was seen running through the arcade by Waterstones before cycling off in the direction of Hinton Road.
The suspect is described as white, of slim build, five feet nine inches tall, aged in his early 40s and with short cropped fair hair. He was wearing a white T-shirt, a dark coloured jacket, dark trousers and white trainers. He also carried a black shoulder bag.
Police Constable Claire Bankes, of Bournemouth police, said: “As part of my investigation I am now in a position to issue a CCTV image of the suspect. I urge anyone who knows this man to please contact Dorset Police.
“I would also like to hear from anyone who saw the incident or a man matching the description given in the area at the relevant time.
“Finally, I would urge anyone who has seen a similar watch offered for sale in unusual circumstances to please get in touch.”