The key questions that have stimulated the reaction and interest include:
- Are you actually increasing your customer base with your web marketing?
- Are you allowing your key sales people to have the correct input in your marketing strategy?
- Are you wasting time, money and resources as you try to improve your market share?
Gareth John believes that too many companies have become complacent, even lazy, when it comes to selecting effective sales and marketing tools to boost their business.
“I am a real fan of the worldwide web and all the brilliant information and communication it offers for free. But not every business can expect a web presence, no matter how brilliant it is, to generate new business. Many invest in the web just because someone else does it – following like sheep just because it’s cheap and controllable. It should be part of a marketing mix. You will have noticed that traditional media is often used by companies who really know what they are doing to make the most of their web presence. Why do you think that most of the big dot com companies spend millions of pounds on TV and other advertising to draw people to their websites?”
He says that so many of the traditional methods of marketing are still cost effective and are being used to generate new clients when creatively selling services and products.
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